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Some people have requested that we answer some of your questions about how we brand and put ourselves out there into the world. So here are we are! Hope you enjoy.

What logos do you have and why did you make them?

Currently we have two logos: one for our team, and one for our game project The Everdream. Both logos we have are only part of what should be multiple. Each logo should include different variants so they can be used in various scenarios. This typically includes a a primary logo with the whole brand name and an icon version, each in solid colours, black and white, etc. Icons typically work well for watermarking on social media and merchandise. But they're also generally good for when the full logo just won't fit where we need it. While primary logos are great for websites.

Much like all of branding, the logos are best if they reflect what they're representing. As such, our logo for The Everdream uses a pixel font while our team logo Team Crocs, features a crocodile and playful rainbow colours. One represents the pixel art in our game and the other a harmonious and playful group.

How do you keep up with social media?

We have two social pages right now: Itch.io and Twitter. Every week we post at least one dev log update to everyone to keep you in the know with the detailed work around our game! Other than that we use Twitter to showcase short form content to you! This can include concept art, inquiries, connecting with other indie developers etc. Twitter is also great because we can schedule posts in advance which really helps us. Currently those are our only two socials but in the future we might be coming onto YouTube to post our game trailers! Social media can be hard to keep up with but if you make yourself (literally add it to your list of things to do) do one every week or better yet schedule all of them at the start of each month; you'll be fine.

How did you design your Itch Pages?

Before you can start designing for something you have to understand it's purpose. This allows us to know where the important elements need to go so we can design around them. For Itch, we started on researching the platform and the sizes of the elements. This meant looking at a lot of YouTube channels, Itch's own guides, as well as scrolling and clicking on every interesting game in the site to see how they did things. We discovered that there were many ways to interact with design on Itch, and in some pages, they even used custom coding to make their designs come to life. Aside from the custom coding (we're not really there yet), we took all of this information on board when creating our designs.

For our game page we featured a lot of elements to reflect how the actual game looks like. That way when looking at the website, possible players would know the art style right away and get a feel for the atmosphere the game provides. We used a pixel font, icons of our characters, colours, and other elements to create this connection.

On the other hand, our home page reflects us as a group. We have our bios and animal personas to give some insight into who we are individually. However, the colour scheme and the layout of the page is designed to be playful, colourful and harmonious to represent how we work as a team and our individualism. It's also intentionally differnt from our game page so that for future projects our team is not stuck with the branding from one game. It allows us freedom to grow!

We hope that answers some of your questions but if you have any more feel free to comment them and maybe in another blog post we can answer them!

- Cat

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